Why did the Rams logo and uniform re-designs get received so poorly by fans?

So what happened?

The Los Angeles Rams had it all in the works for years. It took a long time for Stan Kroenke to take the team from St. Louis with those colors, those uniforms, and that stadium to become the LA team we will be watching next season. From 2017-2019, Kroenke kept the team as is, preparing for a complete makeover to happen over the 2020 offseason.

The Rams would first reveal their new logo and colors, as they did last month.

They would then reveal their uniforms, as they did this week.

And finally, they’d debut in their multi-billion dollar entertainment complex known as SoFi Stadium located in Hollywood Park, the NFL’s version of Disneyland. Unforeseen, of course, with regards to that was the coronavirus pandemic and the park has had problems already. Not only have multiple stadium workers tested positive for COVID-19, but Kroenke is reportedly asking for an additional $500 million in funding to get it finished.

But to the countless Rams fans around the world who weren’t planning to see the team in person any time soon anyway, the main focus of consternation has centered around what they’ll mostly come across as they follow the team.

The widely-derided logo that continues to bother fans for any number of reasons and the newly-revealed uniforms that haven’t taken as big of a hit in the media but are disliked by the majority nonetheless. We had 47 percent of voters on our poll say that the uniforms are a “downgrade” from the previous ones, and another nine percent were only willing to say they liked them as long as they could also call them “ugly.”

Only 1 in 5 voters were willing to say that they uniforms were an “upgrade.”

And this is not just a general negative reaction that people often have towards change. As Mike Florio points out, reaction to the LA Chargers new uniforms was overwhelmingly positive. The Chargers were also ranked first by Yahoo! Sports for how nicely their re-design went as compared to the Rams, who finished fifth behind some more simple changes made by a few other franchises; only the Atlanta Falcons and Todd Gurley! were ranked behind them.

So, I repeat my question and it’s not one that I have an answer to yet. What the heck happened?

It doesn’t really matter if you like or dislike the uniforms or logo, because we already know that the reaction was negative. I’m only talking about why the Rams’ re-designs were so negatively received when they had such a long time and so many resources to come out with anything they dreamt of at this point. It may be as simple as chance — so often it is the case in life that we don’t know if something is good or bad until we put it out there.

LA made choices and they believed that they’d be applauded for those choices, but there was no way for them to know until they released them for a public response. That’s often how movies become sleeper hits and box office bombs: nobody could know.

But responses to the Rams logo and uniforms was immediate and negative. There seemed to be little gray area when it came to the logo, people hated it from the jump. When it was leaked weeks ahead of time, it was so bad that many people expected it to be a hoax or a joke. It was not.

The uniforms make people take more time to consider why they hate them, but for now it would appear that most people are left without an understanding of how they came to be. How could this pass through so many hands without one person going, “Hey, this logo, don’t do this”? And maybe they did and there was one person or multiple people at the top who were deadset on a certain design.

This is something that graphic designers and ad people have discussed in the past. People get locked into an idea and no matter what you bring them, if it doesn’t jive with the previously held belief, it won’t matter.

The Rams had at least a few years to prepare for the reveal parties of 2020 and whether they have any regrets about their choices at this point or not, obviously there’s some damage control to be done in the fallout that they probably didn’t expect.


Sheer madness.

Broken horns. Crappy looking white. Yecch!

I bet that "bone" color looks like dirty socks when next to the other teams pure white

We will have to see

unbelievable to me that they paid probably millions to come up with what a 8th grader could have done better...

in one nights homework assignment!

I seriously doubt

that the designers and the focus groups that reviewed the final product, were paid millions.

Looks like a HS/Juco production if you ask me….to compare…contrast….it’s like a tat done in the pen….verses going to the guy that can REALLY draw on Venice Beach/Hollywood. This aint a pen tatoo.

But it’s far from the guy that can really draw in Hollywood too…..


I like them. I think they will look crisp on the field during game time. I wish the NFL could be more like the NBA though and teams could have a lot more freedom to change up their jersey’s throughout the season.

the unis aren't near as bad as the logo and the horns.

and from far away the unis might look pretty good.

If they just hadn't messed with the Horns, I could live with the rest.

I’m a fan of everything

Except the Rams dick head logo
It’s just a soft looking Rams logo head..
I like the LA LOGO with the Horn from the A… yes all of it could have little tweaks to our opinions but love the jerseys and Like the LA LOGO

Damn. This should really be the team motto....."don't screw with the horns".

greened ya

Can't rec this enough.

how come it always seems that the rams always find a way to screw the poch?

on just about everything!!!!!

I’d be more upset except...

I believe the 2020 Rams are headed to a season about as good as a double decker toadstool and sauerkraut sandwich with arsenic sauce. 6-10 or 7-9 for 3rd or 4th place in NFC West. So I really don’t giva sh*t how the clowns dress. Makes me sad.


Like I said before mcvay has a winning culture here where people are held accountable.. THE STANDARD IS THE STANDARD…. 12-4 and people need to relax I actually liked the navy blue and gold but everyone and there mother liked blue and yellow I was like whatever. Now you guys have the blue and yellow all the time as a home jersey and the broken Horn on the helmet and gradient numbers is a deal breaker???? I love the helmet. ✌ Heaters

we were 9-7 last season and got worse on paper

so yea im going 7-9

IR list

Run that list of all the players we lost during the season… JJ hasn’t even played with Ramsey.. I have faith in McSnead because we have found talent in the later rounds. And I feel really good Akers and Jefferson I believe they have a higher productivity ceiling left in the tank compared to Gurley with 1 knee and Cooks who is 2 concussions away from retirement…. A’Shawn is a sleeper pick up for the run.. LB core has me a little nervous but hoping kiser steps up…

Hmmm... 20 comments in the last six years?

My guess is this userID is a shill for someone we already know well. Whatever, I like mature people that speak their minds – even when they’re wrong. Since you’re speaking of the Laos and Cambodia quagmire that we’ve been out of since ‘75, I’m guessing you ain’t no millennial.

Us millenials write that social security check you cash every month, bitch

Pardon me.

I’m just an HVAC guy but I’ve paid in maximum SS my whole career. Millennials aren’t doing anything for me.

you realize that the SS you pay for doesnt go into an account for you personally

the older generation thanks you for your contribution. now thank us in kind

Now you're just highlighting that it's mismanaged

and Bill Clinton and the Republican congress robbed it and dumped the money into the general fund. That excess was supposed to cover the boomers population spike but now it’s a shortfall, crooked bums.

Work harder!!

I got bills

I’m not a Millenial or a Boomer

But I don’t think you ‘understand how social security checks work. You pay into an account all of your life as a "government run" retirement program. Technically the money they paid into social security is what should be from what they put in… not you brother. That’s why it’s a mandatory contribution. Their contributions should benefit them… it’s their government saving account. In addition, all of the other taxes they paid through the years bought the schools, roads, protection etc that you enjoyed all your life so far. You haven’t paid for much yet. You have taken more than what u put in to this point.

When you do fully contribute to the next generation… you’d expect them to say thank you.

Thanks Boomers (in a non sarcastic way) to the rest of us… let’s try not to screw it up.


I think

SS, and medi-medi….is a main reason for this….issue…this virus….it’s either a cover for something and/or a why to wipe out recipients for future disbursements.
trying to cut costs…by any means necessary….where’s Jas at?!?

Bill Gates should be watched!

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