The wait is over ...
The Los Angeles Rams have revealed their new logo and colors, and here they are:
The logo is basically the same as the hat that was leaked a couple of weeks ago. A visit to RamsNewLook.com confirms in fact that this is the logo and these are the colors.
Rams COO Kevin Demoff opened an introduction video ahead of Monday’s noon reveal by describing what was intended to be a large scale event in Los Angeles on Saturday but due to coronavirus, they had to call an audible.
In describing the two-plus year process to finally land on what you see above, Demoff said that this would represent the “vibrant, sunny optimism of sunny California life.” The new look is also described by the team as being “a modern take on the iconic ‘Rams Head.’”
This was in fact what was believed to be the logo for awhile. You can go to the RamsNewLook.com website for another breakdown on how they got to where they are now with this color scheme and logo. From the site:
“The LA mark was crafted with a focus on the horn intertwining with LA, ensuring that the Rams are forever tied to the city of Los Angeles. The gradient in the horn transitions from a white horn to a more vibrant ‘Sol’ horn as a way to pay homage to the evolution of the color of the horns that have historically adorned the Rams’ helmets.
The mark was crafted to evoke a sense of upward and forward movement, amplified by the gradients. The letters are italicized, mirroring the connected, progressive nature of both LA and the Rams organization. The depth of the mark design creates a sophisticated look unique to the Rams within the ecosystem of the NFL.”
“By focusing on the most iconic part of the team’s brand identity throughout franchise history – the Horn – the Rams discovered nature’s beauty unfold with the golden ratio (aka Fibonacci Sequence) in its curvature. This same ratio underpins the perfect spiral and the perfect wave and became the driving concept behind the new logos.”
There is also “Ram Head” as part of the logo redesign:
From the New Look website:
“The ‘Ram Head’ pays homage to the organization’s history, pulling inspiration from the team’s earliest logos. The current Ram Head is a modern take on that historical look, which features the new, iconic horn.”
And how the horn matches up with the L.A. logo:
There’s also new lettering for when you just want to write out “Los Angeles” or “LA Rams”
So what do you think?