Though Kupp is tied for the 10th-most receptions in the league after eight games, he is 18th in receiving yards and 95th in yards per target. Kupp’s 7.3 yards per target is 1.4 yards lower than his rate in 2019 and three yards below his average from 2018. His catch rate of 66.7% is the lowest its been since his rookie campaign and Kupp has only scored two touchdowns after getting in the end zone 10 times last season.
On deep passes to Kupp, Jared Goff is 1 of 9 for 17 yards and an interception.
But perhaps worst of all is that Kupp has six drops this season, twice as many as he had in 16 games last season. Only Stefon Diggs and Tyler Lockett have more, with seven each. It is true that Kupp’s 72 targets ranks sixth — giving him more opportunities for drops — but four of the five players with more targets have two or fewer drops. That includes Amari Cooper, Allen Robinson, Keenan Allen and DeAndre Hopkins.
Diggs leads the NFL in targets and has those seven drops.
If Kupp is not meant to be as dominant as Cooper, Robinson, Allen or Hopkins, then it’s not showing up in how often he’s being targeted or how much he’s being paid. As I said in the beginning, it’s been a fantastic year for Kupp after signing an extension just before the season. In 2021, Kupp’s $14.5 million salary is more than Robert Woods and all but 11 other players, including some likely to be released.
Kupp’s $16 million 2022 salary ranks ninth among receivers.
Kupp finished last season ranked 18th in DYAR, 30th in DVOA, ninth in receptions, 12th in yards and second in touchdowns. He could set new career-highs in catches and yards, especially when he’s targeted 21 times as he was in Week 8, but he’ll need a much better second half to avoid having his worst overall season with the Rams.
What grade would you give Cooper Kupp at the midpoint?
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