But it was still a record-setting performance for one of their players, for better and for worse. Wide receiver Cooper Kupp was one of the few offensive bright spots for Los Angeles on a day when they struggled to put up points. Kupp had 11 receptions for 110 yards, but it was the frequency with which quarterback Jared Goff targeted him that was noteworthy.
Kupp was targeted 21 times, which is a Rams record since the stat started being recorded in 1992. The fact that Kupp was targeted more than any player from The Greatest Show on Turf shows you not only the trust Goff had in his receiver, but how much the game has changed to focusing on aerial attacks.
It was also the most targets by any NFL player since Davante Adams was also targeted 21 times on Nov. 15, 2015. In all, only 10 players have surpassed Kupp’s total of 21 targets. But the 110 yards that he garnered weren’t that impressive given the high number of targets.
Cooper Kupp had 110 yards on 21 targets, the fifth lowest ever total for a player with 20-plus looks. Lowest is 79 for Davante Adams on 21 targets Nov. 15, 2015.— Patrick Daugherty (@RotoPat) November 1, 2020
Goff had a rough day, but found some comfort in Kupp, and targeted the 27-year-old receiver on more than a third of his throws. The quarterback finished 35 for 61 for 355 yards, but had four turnovers.
On the whole, the Rams offense mustered just 17 points on 16 possessions. All those targets were impressive, but not particularly fruitful.