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Los Angeles Rams look to attract fans in San Diego with new radio partnership

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The Mighty 1090 in San Diego will now be the home of the LA Rams. #FightForSanDiego?

Kansas City Chiefs v San Diego Chargers Photo by Donald Miralle/Getty Images

The Los Angeles Chargers have some added competition for gaining support in the San Diego area in the Los Angeles Rams who announced a new partnership with the Mighty 1090 yesterday.

The Mighty 1090 in San Diego announced on Tuesday that the Los Angeles Rams have partnered with the station to broadcast all preseason, regular season and postseason games. They kicked things off first by talking to Rams Vice President/Chief Operating Officer Kevin Demoff and then with an interview with General Manager Les Snead. who dropped the kicker: “I look forward to invading San Diego.”

This is great news, as this covers a big market of sports fans that have most likely felt burned by the vacancy left by the Chargers. I remember as kid, listening to the Mighty 690am station with Lee “Hacksaw” Hamilton in the afternoons and Jim Rome slotted in the night shift. I even have a “Huge Call of the Day” t-shirt that I won when I was 14. Those were the days in which we drove from Anaheim to San Diego just to see these guys talk sports. That’s how big San Diego sports radio is. What’s key about this move is that it’s another market that will obsessively cover the team and I believe it’s a strong way to get fans emotionally invested in the development of players like QB Jared Goff, RB Todd Gurley II, and TE Gerald Everett (to name a few).

The range of the station is pretty strong:

See, the hype tweets are already starting.

How did the Chargers allow this to happen? Well, Kevin Demoff and Les Snead used the new cache of a winning organization with an exciting future.

Will a conversion of fans happen overnight? Nope! But just like the Rams continuing to build out the fan base in Los Angeles thanks to the improved football product, it’s a move in a positive direction.