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Los Angeles Rams now third-favorites to win Super Bowl LIII

The Rams are heading into the 2018 season with major, major expectations.

The site of Super Bowl LIII, Mercedes-Benz Stadium, Atlanta, Georgia.
The site of Super Bowl LIII, Mercedes-Benz Stadium, Atlanta, Georgia.
Photo by Scott Cunningham/Getty Images

I guess today is odds day.

Earlier, I covered the win-loss odds that showed the difficulty of the 2018 Los Angeles Rams’ schedule. Not long after, I was sent updated odds from Bovada for Super Bowl LIII that have the Rams third-favorites:

Super Bowl LIII Odds - Bovada, 1May2018

Team 5Feb Odds 22Mar Odds 1May Odds
Team 5Feb Odds 22Mar Odds 1May Odds
New England Patriots 5/1 5/1 5/1
Philadelphia Eagles 9/1 17/2 8/1
Los Angeles Rams 18/1 14/1 9/1
Pittsburgh Steelers 12/1 12/1 10/1
Minnesota Vikings 12/1 9/1 12/1
Green Bay Packers 9/1 14/1 12/1
San Francisco 49ers 20/1 14/1 15/1
New Orleans Saints 18/1 18/1 22/1
Houston Texans 25/1 22/1 25/1
Atlanta Falcons 18/1 20/1 30/1
Oakland Raiders 33/1 22/1 30/1
Denver Broncos 33/1 25/1 30/1
Seattle Seahawks 28/1 25/1 30/1
Dallas Cowboys 18/1 28/1 30/1
Jacksonville Jaguars 28/1 22/1 35/1
Carolina Panthers 25/1 33/1 35/1
Los Angeles Chargers 33/1 33/1 35/1
Kansas City Chiefs 28/1 33/1 40/1
Baltimore Ravens 40/1 50/1 40/1
Indianapolis Colts 33/1 60/1 40/1
Tennessee Titans 50/1 50/1 45/1
Detroit Lions 40/1 50/1 60/1
Tampa Bay Buccaneers 40/1 50/1 65/1
New York Giants 50/1 50/1 75/1
Arizona Cardinals 50/1 66/1 80/1
Washington 50/1 66/1 80/1
Buffalo Bills 66/1 66/1 100/1
Cleveland Browns 100/1 66/1 100/1
Miami Dolphins 66/1 70/1 100/1
Chicago Bears 100/1 80/1 100/1
Cincinnati Bengals 66/1 90/1 100/1
New York Jets 66/1 100/1 100/1

The Rams have jumped all the way up to third-favorites behind the two teams that played in Super Bowl LII: the runner-up New England Patriots and the champion Philadelphia Eagles. And that jump is entirely on the back of the moves prior to the draft. You can see in the first set of odds after the Eagles won, the Rams were tied for sixth-favorites essentially reflecting the results of the 2017 season and playoffs. Since adding WR Brandin Cooks, CB Aqib Talib, CB Marcus Peters and DL Ndamukong Suh, those odds have improved considerably compared to the competition. It just reinforces the underpinning of what’s shaping up to be a Super Bowl or bust season.

A couple of other notes:

  • The money has certainly bought into the San Francisco 49ers and their hot finish behind QB Jared Goffappolo. Those two games this year are going to be...whew.
  • The Atlanta Falcons have fallen off pretty significantly. Is it the lack of major free agency outcomes? An unimpressive draft haul? WR Julio Jonessocial media chicanery?
  • The Dallas Cowboys have seen a similar falling out. WR Dez Bryant out, ATH Tavon Austin in...
  • There’s a ton of churn in the back half, but these odds reinforce that competitive balance in the NFC I’ve talked about a lot and obviously will have to continue pointing out. Four of the top six. Five of the top seven. Six of the top eight. Nine of the top 14. That’s the 2018 NFC. Nine of the top 14 teams in the NFL are in the NFC, a conference that can only send six teams to the playoffs.