After offering fan votes for the pants striping and the color of the face mask, the Los Angeles Rams have unveiled their uniforms for 2017:
❄️❄️❄️ pic.twitter.com/bpSUALjNYf— Los Angeles Rams (@RamsNFL) March 3, 2017
By avoiding going to the classic blue and yellow uniforms that an overwhelming majority of fans want so that they can maximize revenues by designing a new jersey to coincide with the opening of the new LA Stadium and Entertainment District at Hollywood Park in 2019, the Rams reaffirmed their commitment to their top priority of maximizing business opportunity and increasing content opportunities as opposed to focusing on building a winning football enterprise.
As a release from the Rams states:
The Rams re-introduced these iconic helmets last season for their Thursday Night Football game at Seattle and the great response from their fans inspired the choice to wear them this coming season.
I would like to personally thank the fans of the Seahawks for helping decide the Rams uniforms this season.
Following a return season to LA in which they went 4-12, sat QB Jared Goff for half of the season after trading up for him and then put in one of the worst rookie campaigns in NFL history, fans can expect to see superstars like OT Greg Robinson, TE Lance Kendricks and the highest-paid CB in the NFL Trumaine Johnson lighting things up in these beautiful threads in 2017.