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Note: I am not a “football expert,” but I play one on TV.
Here are my (halfway serious) thoughts on how to turn a 4-12 team into a contender in 75 “start/stop/continue” steps.
How to Fix the Los Angeles Rams: My 75-Step Program
- Stop drafting players that require at least 5 years to develop.
- Start drafting players that love football and want to win championships.
- Continue drafting Aaron Donalds.
- Stop throwing the ball 3 yards short of the sticks on 3rd down.
- Start giving receivers, like Tavon Austin, a chance to earn yards after the catch.
- Continue putting Austin in the backfield as a change of pace.
- Stop messing with the starting OL throughout training camp.
- Start deciding on the starting OL in OTA’s.
- Continue adding veteran leaders, like LT Andrew Whitworth, to help teach young OL.
- Start re-building Todd Gurley’s confidence in the blocking scheme.
- Stop force-feeding Gurley and hoping it “corrects itself in time”.
- Continue scheming Gurley into the pass game.
- Start expanding Tyler Higbee’s role in the offense, especially the short zones.
- Stop expecting Higbee to become Jason Witten 2.0 in 2017.
- Continue to have Higbee and Jared Goff room together in camp.
- Start moving Robert Quinn into every gap on passing downs.
- Stop having Quinn put his hand(s) in the dirt more than half the time.
- Continue resting Quinn on more obvious run downs.
- Start using more route combo bunch formations (hint: McVay enjoys these).
- Stop using bunch formations as primary means to get the ball in Austin’s hands.
- Continue using screens but with more variants in post-snap movements.
- Start drafting “Wade Phillips” linebackers to pair with Ogletree and Barron.
- Stop putting Ogletree and Barron in the middle run gaps.
- Continue using Barron as a chess piece outside the front.
- Start expecting Goff to hit more high percentage passes with improved protections.
- Stop expecting Goff to suddenly become Matt Ryan in Year 2 (no Julio).
- Continue expecting Goff to get better, especially with a QB-friendly head coach.
- Start addressing the cornerback position in the draft.
- Stop bringing in Coty Sensabaughs.
- Continue working with Trumaine Johnson on a long-term contract.
- Start treating the later rounds (3-7) with the expectation that they can be starters.
- Stop treating the later rounds as “depth” or “backups”, because that’s a low bar.
- Continue finding players that are smart, tough and gritty (Spruuuuuuuuuce?).
- Start encouraging McVay to delegate gameday responsibilities (Phillips, Barry).
- Stop expecting McVay to markedly improve the 32nd ranked offense in one year.
- Continue expecting McVay to put his skill players in a position to succeed.
- Start planning to have LaMarcus Joyner play an integral role in the defense.
- Stop putting Joyner in mismatches with flex tight ends (he’s 5’8).
- Continue having Joyner blitz and play aggressively in run defense.
- Start addressing the lack of a deep threat in the draft.
- Stop lining up the 5’8 Austin out wide and expecting him to win jump balls.
- Continue developing Michael Thomas as a flanker. He has true 50/50 ability.
- Start holding players accountable for penalties and mistakes.
- Stop making excuses for players when they are penalized or make mistakes.
- Continue benching players who are killing drives (Robinson already put on notice).
- Start rolling Goff out on boot-actions, designed runs and throw-backs.
- Stop forcing Goff to take 5 and 7 step drops from under center until the OL is better.
- Continue emphasizing run-pass options (RPO’s) from the shotgun.
- Start bringing in UDFA’s who have one thing they do exceptionally well (e.g. hands).
- Stop trying to find the most talented prospects without a fit.
- Continue letting Bones build the special teams unit with “his players”.
- Start letting Whitworth set the tone for the OL from the get go.
- Stop playing high draft picks over those that are better football players (ego).
- Continue preaching competition throughout the roster. Every position.
- Start allowing coaches and players to develop together. Younger coaches are ok.
- Stop being proud of having the “youngest team in the league”. It hasn’t helped.
- Continue to build mentors throughout the roster and through former Rams.
- Start making minicamps mandatory. The Rams were the only team to not have it so.
- Stop saying stuff like “I know what I’m doing, ok?”. That should end with Fisher.
- Continue understanding what the Rams have in Sean Mannion. Is he THE backup QB?
- Start working Robert Woods at the short/intermediate levels. He’s their Pierre Garçon.
- Stop thinking that Woods will eclipse Kenny Britt’s production in 2017.
- Continue running to Woods’ side as he puts maximum effort into it.
- Start developing Pharoh Cooper in the slot role, as he’s tough and a YAC player.
- Stop expecting Cooper to stretch the field against NFL cornerbacks.
- Continue to develop Cooper as a returner, especially if Benny Cunningham leaves.
- Start drafting change-of-pace backs in the later rounds (see 66).
- Stop taking a running back with a high draft pick. It’s not necessary under McVay.
- Continue building a stable of running backs who each do one thing well.
- Start scoring more than 14 points a game. It’s obvious, but I’m serious.
- Stop relying on Greg Zuerlein to kick 60 yard field goals. It’s unsustainable and bad.
- Continue with the core special teams unit (Zuerlein, Hekker, McQuaide). GZ improved.
- Start letting McVay do what he thinks is necessary. He seems like a smart football man.
- Stop thinking it was just Les Snead who drafted poorly. We won’t know until 2018.
- Continue building around Jared Goff. The Rams will not go far without him improving.