The Los Angeles Rams are owned by "Silent" Stan Kroenke.
Kroenke, the NFL's second-richest owner, has earned that nickname over the years due to his repeated aversion to speaking with the media on behalf of any of his properties, to include the National Lacrosse League's Colorado Mammoth, Major League Soccer's Colorado Rapids, the National Hockey League's Colorado Avalanche, the National Basketball Association's Denver Nuggets and the Rams as well as a controlling share in Arsenal Football Club in London.As it pertains to the Rams, Kroenke avoided the media entirely after hiring Jeff Fisher in 2012 until the official decision to move the franchise in January 2016. In other words, it's a moniker he's earned.
So it was, well, shocking to see Enos Stanley Kroenke being interviewed on the NFL Network yesterday talking about...well, just talking:
Well, the only reason we [traded for the #1 overall pick in the 2016 NFL Draft] was purely football, and I mean that sort of comes from the top. I mean, I've been around this business too long. You don't win football games in the fall by headlines in the spring. So, [Rams Head Coach] Jeff [Fisher] and [Rams General Manager] Les [Snead] have done a great job...They gave up, we gave up some assets, but they believe the value's there and here we are.
It is perhaps a bit strange to preface his comments with a nod to his expertise in winning. Since becoming full owner of the Rams prior to the 2010 season, the Rams are 36-59 in six losing seasons.
Perhaps this is a sign of a new Kroenke, one who is expecting to engage more with other humans in his effort to expand the Rams' reach worldwide as the NFL's premier global ambassador.