Life came at the St. Louis Rams fast in 1999.
They led off their draft class with North Carolina State WR Torry Holt with the sixth overall pick in the 1999 NFL Draft. Their starting QB, Trent Green, injured his knee in the third preseason game leaving the door open for the Cinderella story of Kurt Warner's season.
But perhaps nothing launched the GSOT as much as Marshall Faulk being traded from the Indianapolis Colts to the St. Louis Rams.
Faulk was looking for a more substantial contract, one that the Colts were unwilling to offer. And because Colts GM Bill Polian wanted Faulk out of the AFC, the Rams were able to bring him to St. Louis without losing their first-round pick (the aforementioned Holt selection).
The Colts were able to restock their RB depth chart immediately. With the fourth overall pick in the draft waiting after three QBs opened the draft, the Colts had their option between Miami RB Edgerrin James and Texas RB Ricky Williams. They chose the former.
The Rams, meanwhile, plugged Faulk into their high-octane offense organized by Offensive Coordinator Mike Martz en route to their Super Bowl XXXIV win. Faulk's ridiculous 1999 season (253 carries, 1,381 rushing yards, seven rushing TDs, 87 receptions, 1,048 yards and five receiving TDs) placed in rarified history along with 49ers RB Roger Craig as the only players in NFL history to log a season of at least 1,000 rushing and receiving yards. He surpassed 2,000 yards from scrimmage in each of his next two seasons.
The Greatest Show on Turf ushered in the NFL's modern pass-heavy, offense-laden era.
And No player was more vital to its immediate acceleration than Marshall Faulk.