The Los Angeles Rams unveiled their new logo today:
It's a huge departure from their previous logo branding in St. Louis:
See how the gold is a little darker? Yup. Totally different.
The franchise also re-branded their web presence. Previously, the team's web home was at www.stlouisrams.com. That site has been re-branded to fit the new name of the franchise. The new URL...would it be larams.com? losangelesrams.com? CNN Money reported that the owner of that domain was a Rams fan himself who didn't sound all that intent on holding the domain, noting that MLB's Texas Rangers paid $375k to pick up rangers.com.
No, the new digital home for your Los Angeles Rams is...therams.com.
The owner who moved a franchise to drop $2.6 billion wasn't willing to fork out the money to get losangelesrams.com, so we're settling on the blandest name possible.
How about Twitter? I mean, those have to be cheaper than websites, right? @LARams has to be the obvious one, yeah?
Your government-issued, generic Rams.
New home. Same Rams.