Well, it's a done deal now. The St. Louis Rams are once again the Los Angeles Rams. For some, it's a cause for celebration. For others, they've just witnessed twenty years of fandom swirl down the drain - just like Stan Kroenke's ability to ever set foot in his home state ever again.
But this shouldn't be surprising. We've seen multiple times from NFL and Rodger Goodell a complete lack of understanding on common issues. Goodell's a shill and a puppet in the lowest sense of both words, someone who has but one responsibility: to not fuck things up so bad he is fired.
And for the most part, he's succeeded.
So it shouldn't come as a shock to now realize the NFL's town hall meeting in St. Louis was nothing but lip service. They weren't listening, and couldn't care less.
It's not a surprise to learn that the NFL will setup a golden parachute for the Raiders after lambasting St. Louis for having the audacity to ask for more league funding than average - laughably the same amount they'll gladly be giving Oakland for the consolation of keeping their team.
It should come as no surprise to learn that the league's own LA Committee recommended the Carson project was a pointless factoid designed to spur page views and buzz. The real deal, the one that would move the Rams and possibly the Chargers, was only just in its infancy.
And finally, it should come as no surprise that the NFL would listen to the only thing it really cares about - money. It's what keeps the league in business, keeps the licensing deals flowing and the incredibly expensive ticket sales moving.
Because the NFL knows you're an addict.
And like any good addict, you'll be back, whether you like it or not.