We got our first taste of Super Bowl L odds back in January when the Westgate Las Vegas SuperBook had the St. Louis Rams at 25/1 to win the whole thing this season. It was pretty high praise to be in there tied for the eighth-most favorable odds and ahead of so many legitimate contenders.
Then after the draft in early May, Bovada dropped their first odds set on everything from the Super Bowl champion to division winner to rookie of the year candidates. Their initial odds had the Rams at 33/1, essentially tied for 12th. A slight drop, but still a pretty strong endorsement of the state of the team overall.
Today, Bovada has updated their odds dropping the Rams down to 40/1. Now on one hand, you could argue the only people who should be upset by this are the ones who put some money on the Rams between May 5 and today losing out on that extra 7/1 goodness.
I think the bigger issue is why they dropped the Rams into the next tier. With the last odds coming after the draft, it's not about personnel. Is it just uncomfortability with Jeff Fisher at the helm? Did the draft class settle in and lose some luster? Were they expecting a late free agency push to help add some experience to the offensive line?
The Rams also dropped in their NFC champion odds from 18/1 to 20/1. They remained at the same odds to win the NFC West, as did Seattle, while Arizona got a favorable bump. Bovada dropped the 49ers in all categories.