This clip of last night's newscast on KTLA, Los Angeles' affiliate for the CW, reporter Glen Walker offered this nugget (Facebook video link):
A reliable source texted me the other day that the NFL will announce in August that the Rams are indeed coming back to Southern California. So yesterday at the South Bay Medal of Valor Luncheon, I ran that by Inglewood Mayor James Butts. His reaction? Quote: "You have a pretty good source."
That's a reliable enough source for a television reporter to run with plus a winky nod from the mayor. On one hand, you've got a report. A public report. On the other hand, that's a pretty glib way for the mayor to respond, and if there's one thing you can bet Roger Goodell and the major executives who make up the NFL hate, it's glibness. The NFL doesn't do glib.
That being said, there's a good chance this gets buried. Stan Kroenke doesn't talk to anyone he doesn't have to. The team has a communications staff that's well-armed with talking points and pivot targets. And both Los Angeles and St. Louis know where they stand.
If nothing else, the blowback from more serious journalists is always fun:
You might hear some reports that the NFL has already decided the LA site/team(s). There is a scientific word for reports like these: Bogus.— Sam Farmer (@LATimesfarmer) May 21, 2015
Re: report about #NFL announcement of #Rams to LA in August. I'm being told at highest levels possible it is not to be taken seriously.— Vincent Bonsignore (@DailyNewsVinny) May 21, 2015
Welcome to the dead period of the offseason.