St. Louis Rams (@STLouisRams) October 30, 2015
The new uniform is part of a four-game campaign by the NFL on Thursday Night Football called Color Rush that will come up with some splashy new designs based on defining colors for the eight teams involved:
- Nov. 12 (Week 10) — Bills (Red) at Jets (Kelly Green)
- Nov. 19 (Week 11) — Titans (Titans Blue) at Jaguars (Bold Gold)
- Nov. 26 (Week 12) — Panthers (Panthers Blue) at Cowboys (White)
- Dec. 17 (Week 15) — Buccaneers (Red) at Rams (Yellow Gold)
The full uniforms will be unveiled a week prior to the game on Thursday Night Football.
No word on when they'll be available in team stores so that every Rams fan on earth can get a Todd Gurley jersey in "yellow gold."
We'll have more when it becomes available.