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Rams wearing throwbacks, going old school in renewed rivalry with the 49ers

The Rams are pulling out all the stops for a 75th anniversary celebration this week.

The Rams are going old school this week, and it's absolutely the perfect time to do it. In honor of the franchise's 75th anniversary, the St. Louis Rams will don the throwback uniforms for a tilt with historic rivals, the San Francisco 49ers.

Players will also strap on throwback helmets, though with the modern padding as opposed to the Riddell lids former players are suing over in a multidistrict lawsuit (more on that next week at SB Nation).

You can see the sweet lids up top.

The uniforms weren't the only throwback festivities on hand at Rams Park today. The legendary Jack Youngblood was there to rally the defensive lineman, connecting the young group with the team's historic lines of the past.

It was exciting to see Youngblood in the building with the players this week. The Rams have been criticized in the past for ignoring ties to the franchise's history, but things have changed significantly around Rams Park in the last year.

The Rams have a host of activities planned for game day this week to reconnect, or connect in most cases, local fans with the team's past. Isaac Bruce, Jeff Wilkins, Mike Lansford and Vince Ferregamo will be signing autographs for fans in the Bud Light Party Zone. Others on hand for the festivities include Orlando Pace, Torry Holt, Deacon Jones and others. More info is available on the Rams web site.

Anyway, big props to the Rams for making this week's game more than just a chance to sell a third jersey. It's refreshing to see the commitment the Rams are making to fans.