Local media idea lab: The art of the subtitle

USA TODAY Sports

Welcome to a new feature here at TST, Local Media Idea Lab, in which we break down the best and worst of St. Louis' many fine outlets.

Video. It's taking the internet by storm. Every since the debut of YouTube roughly six months ago, people have been uploading their own personal takes on hot topics at a blistering pace. That includes sports.

The Post-Dispatch's corporate overlords, Lee Enterprises, undeterred by bankruptcy and ongoing layoffs, was an early adopter for online video. They jumped into the fray like a year ago!

Former 101 ESPN program director Kent Sterling is doing hot sports takes on camera too, exiled or not. He recently sat down with former NFL interim head coach Rick Venturi to talk about the NFC West. It's about time. I for one am tired of nobody talking about the NFC West as a powerhouse division.

The thing is, video on the internet is kind of a tough thing to do. Everybody thinks they can jump right in and be like Bryan Burwell. But it takes work, attention to detail and a crack production staff that knows how to strategically place the appropriate amount of bobblehead dolls around a desk.

Let's go to post-production, where crafty editors put the spit and polish on those sports videos you consume so thoughtlessly like cans of Tecate. It's not so easy either. Details matter, especially when it comes to working with the chyron, the thing that puts the lower thirds on the screen.

Sterling's video with Venturi left out one essential detail. We have a suggestion for how to improve it next time. Can you think of other tips, clever subtitles that would improve this video?

Sterling_medium

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