Lars (One.Cool.Customer) over at Blogging the Boys - the Dallas Cowboys site - wrote this great guide for those thinking about their first Fan Post, as well as for those wanting to dial in their work. Give this a quick read. It has super insights into making a post better.
In case anyone is wondering, I'm doing this writing series now because it's our "off season" as writers. It's the time of year to get better at what we do. I learn the most by reading books, but that's just me. You'd be amazed how much better you're writing will improve by reading great books. It's also the first thing I suggest to would-be novelists.