Ghost town, the tailgating experience in St. Louis is a far cry from the one in Kansas City.
St. Louis Rams fans will not be surprised to learn that attendance at football games is dropping. Years of crummy results for the Rams have fed into a broader league-wide trend of declining attendance on game day. This, as you might imagine, has the NFL and its 32 owners slightly concerned.
As a result, the league is taking steps to enhance the stadium experience. I don't know how much input the NFL sought from fans on the stadium issue, but we here at TST value the fan opinion for obvious reasons.
The Rams know, and will tell you quite frankly, that they need to get more fans into the Dome. Take a look at the stats. Last season, using ESPN's attendance data, the Rams averaged 56,394 fans per home game. In 2007, the Rams averaged 64,294 fans.
The most obvious way to address that is building a winning team, and they took a big leap toward that this year by hiring Jeff Fisher. Improving the game-day experience is also a big part of the team's $700 million plan to upgrade the Dome.
Over at SB Nation, I talked to the network's football bloggers about how to beef up the fan experience. And they offered some advice on everything tailgating to ticket prices. But there's way more that can be done than that.
So let's hear it.