The New England Patriots are the Lannisters. Anyone who has read the Game of Thrones series from George R.R. Martin or watched the television series (raises hand) will understand what the author is talking about in this awesome interview with SI.com.
In Martin's fantasy series, the Lannisters are the bad guys, to boil it down to the essentials. They are the ruthless, power hungry clan who will stop at nothing in pursuing the throne and all it confers.
Sort of like, say, videotaping your opponent's practice prior the Super Bowl. Fair comparison? I think so, and I'm sure most St. Louis Rams fans would agree, regardless of their level of knowledge about the books or television show.
Now, let's extrapolate that discussion to the Rams. Imagine characters from the book/show with those in Golden Horns. I'll pull the best/most hilarious comparisons into a later post for all the world to see.
I also have to confess ignorance. I've only seen the first season of the television show, and mostly I remember lots of sex and Peter Dinklage being a total bad ass. So I'll have to leave this to the more knowledgeable of our readers.