London Games Mean More "Jack" For The Rams
The St. Louis Rams decision to surrender one home game in each of the next three seasons to play in London raised the hackles of a fan base on edge. Adding vacancies to the Ed Jones Dome surely doesn't hurt their negotiating position, but games in Wembley Stadium are more about the "jack" than the threats. Peter King notes in his Monday Morning Quarterback Column that three games in London could be particularly lucrative for the Rams.
According to King, the league compensates the team "above and beyond" their take for a regular season home game. King's sources told him that the payout could be $5 million, at a minimum, for the games lost. Add that up over three years, and King says it could help the Rams add free agents.
It also explains a little more about the decision from the Rams' standpoint. With ticket sales looking rocky after another losing season, they're likely to make significantly more money from playing a game in London versus playing a game in St. Louis. Again, that figures into the leverage discussion too, but it also has a more immediate financial benefit for a team that, as owner Stan Kroenke said, "hasn't taken a lot of jack out of the market."
2 comments
|
0 recs |
Do you like this story?
Comments
Merchandise revenue
I know that playing three games in London is not popular for STL based Rams fans but it could be a significant money injection, not only from the league but also from football fans in Europe. The biggest soccer franchises in Europe (Real Madrid, Manchester United, Barcelona) make a huge percentage of their revenue by selling jerseys of their most popular players. I am not saying that the same would apply to the Rams but I am sure we will be making a significant amount of money (merchandise sales from new Rams fans overseas) by playing in London. Just my two cents worth Rams brothers.
I'm pretty sure all merchandise sales (especially foreign sales)
goes to the league and is split evenly amongst all teams. It’s doesn’t go straight to the one team.
This life's hard, man, but it's harder if you're stupid.
- Jackie Brown

by 


























