The St. Louis Rams have officially found a new low. In the process of earning the team's twelfth loss of the season, the Edward Jones Dome has done a better job of imitating Wal-Mart than housing a legitimate football team. Even in the cheeriest of holiday seasons, you would likely be very hard-pressed to find the term "BOGO" written anywhere inside the confines of a professional sporting event, especially on a $200 minimum valued item.
Yet, there it was. "Buy One - Get One FREE Bradford Jersey" banners hung throughout the EJD on Sunday, for however few Rams fans who were in attendance to look upon in shame. No other players' jerseys would bear the cheap distinction, only our franchise quarterback's. Over-hyped from a good rookie season, which has been the highlight of his short career, the Rams are overstocked with Sam Bradford merchandise that just won't seem to sell.
It makes no difference that the team has been an utter disaster; even on horrible teams player jerseys still sell. The reason that #8 Bradford jerseys cannot find their way off of the clothing racks is because he has, to put it simply, sucked this season. You will see no "clearance" signs above Chris Long, James Laurinaitis and Steven Jackson jerseys any time soon, because they have no trouble selling.
The problem is fans are, appropriately, losing faith in Sam, hoping that his one good season does not become his legacy. No one in this economy is going to invest in a shoddy, inconsistent or damaged product. Don't expect sales to rise until Bradford's numbers do, and hopefully they will, or else the Rams will have far worse concerns than merchandising revenue.