According to Jason Cole of Yahoo! Sports, the Rams had an agreement done with Vincent Jackson for a long term deal, pending the completion of the trade from San Diego. The holdup was the asking price; the Chargers were demanding the Rams' second and third round picks from the 2011 draft. From what I've been hearing, this price was based half on Jackson's perceived similarity to Brandon Marshall and what he netted in trade, and half a not-so-subtle sign that A.J. Smith was not willing to help Jackson on his merry way.
This almost-deal is significant for a few reasons. It's evidence that either a) Devaney, despite his denials, is not happy about our receiver corps and is going to be aggressive about remedying the situation, or b) Kroenke stepped in and forced his hand. Either way, Kroenke was willing to spend a significant amount of money to improve the team, which can only be taken as a good sign.
I'm ready for some aggressive action to improve the team and I'm glad to hear that it was attempted. I don't blame the team for backing away, however, as the asking price was prohibitive, especially for a receiver that is not available for the entire year.
Perhaps the asking price will come down before the trade deadline, in which case we can step back in the game. If not, however, I am heartened by the attempt to improve our team, as it is desperately needed for not only wins, but for the morale of a moribund fanbase.