At the end of Sunday's game the score board showed a loss for the St. Louis Rams. However, Stan Kroenke's team did post a positive result on another scoreboard, the Nielsen Ratings.
Fox's broadcast of the Rams opener against the Cardinals drew a 26 percent market share for St. Louis, the highest rated broadcast of a Rams game since 2006. New owner Stan Kroenke has to be smiling about that. If the Rams can top their week 1 effort and beat the Oakland Raiders this week, higher ratings and a more organic sellout could be on tap for their week 3 home game against Washington.
A better team means a better bottom line, and that's big part of the Rams rebuilding project.