ST. LOUIS MO - AUGUST 14: A.J. Feeley #4 of the St. Louis Rams passes the ball against the Minnesota Vikings during the preseason game at Edward Jones Dome on August 14 2010 in St. Louis Missouri. (Photo by Joe Robbins/Getty Images)
The word of the day: continuity. Used in a sentence: The St. Louis Rams will hopefully start experiencing some continuity with their starting units, specifically the offensive line. Let's get random.
Saturday night against Cleveland the Rams will field an offensive line they project to be the starting offensive line when the regular season opens next month. Jacob Bell is back in the lineup at LG, and Jason Smith is healthy and working at RT, not exactly where you thought he'd be a few months ago, but whatever works. Head coach Steve Spagnuolo said that he was pleased with Smith's work in practice this week, with the second year OT showing much more than he did last week and having no lingering problems with his toe.
As you saw last night, the Rams announced that A.J. Feeley will again start this week's preseason game in Cleveland. That's not a huge surprise if you've been paying attention, but if you only saw the hype around Bradford it would make you wonder. The Rams are taking it slow with Sam, as well they should be. His work load is increasing as week one gets closer, but he's not ready to start officially after just one preseason game, one four-sack preseason game. This week is as much about the offensive line as it is any unit.
Don't think the Rams are easing Bradford in? Their strategy for helping the rookie make the transition isn't just limited to keeping him behind Feeley for awhile, it goes all the way to their marketing efforts. To keep the hype machine from getting out of control and setting unreasonable expectations, the Rams intentionally left him out as the centerpiece of a marketing plan. They also limit the number of interviews he does. Smart move.