I love this paragraph from the article I linked
"Offensive coordinator Pat Shurmur — with Spags' blessing — turned Bradford loose again in the second half. Well, at least until the final five minutes, when Spags pulled back and resorted to the run again. But until then the HC put the game, and the season, in the rookie's right palm. And they gave Bradford a dangerous weapon, the DX missile, wideout Danario Alexander.
Bradford responded like a champ, leading the Rams to 10 fourth-quarter points. The offensive line gave Bradford secure protection for the first time in a month, and that made a substantial difference.
Through one second-half stretch the Rams attempted passes on 17 of 20 plays — including eight consecutively. Bradford completed 16 of 20 passes in the second half for 168 yards and a touchdown.
Basically when the Rams coaching staff decided to let Bradford spread the field and go no huddle...the Rams scored points.