The labor agreement is based on all revenue including naming rights and sponsorships. Costs are shared equally. This has to be adjusted for the have-nots to survive. The average revenue is being skewed high by the top teams. Recasting revenue at the median rather than average would be a start, but not the final answer. Costs can't follow the highest teams ability to pay but rather everyones ability to pay. The salary cap isn't working properly in this revenue environment.